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Content Usability: How To Improve SEO Rankings Using Audio To Text Transcription

For marketers
audio to text transcription for SEO

Do you want to rank your website on the first page of Google? Then providing the right content is one of the most important things that you should take care of. Quality content helps you build authority and credibility and it has a vital role in the SEO. It may help to boost SEO and change google positioning.

And due to this, no matter what type of SEO strategies you use. If your content is not well-organized and suitable for the consumers, your website won’t rank higher on Google.

So if you are curious more about the SEO content, then this article will provide you all the important information. 

What Type Of Content Is Considered Better For Website Usability?

As you know that the competition in the online world has increased a lot. And now if you want to set your website apart from others, then you must create the right type of content. And… Improve SEO.

The main thing you should remember is that Google or any other search engine cannot read and understand video or audio content. 

Yet, search engines are getting wiser day by day, but still, they cannot catch the keywords in the video format. They recognize text content better. That’s why you should focus more on providing text-based content. It is considered better for website usability.

For sure text content needs to be clear, short, and easy-to-read because it helps to make your information more efficient.

How To Turn Existing Audio-Video Content To More User-Friendly Text Content?

Though some years back, audio to text transcription was very difficult and new to society. Now you can easily use automatic audio transcription services like Audext to convert audio to text very fast.

In case, if you don’t know how to use Audext to turn audio/video to text, then here is the step by step guide that will help you understand everything better:

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What To Take Into Consideration While Creating Content For Your Website?

So, we discussed all the basic details regarding content usability. Now it’s time to talk about the factors that you should consider while creating any type of content.

Here we have a few learning points which can be really useful if you want to know how to rank higher on google and improve SEO.

transcribe audio content to improve SEO
How to improve SEO

1. Keyword Density

One of the main things that you should consider is the keyword density. It is the percentage of the number of times a keyword appears on a page divided by the total number of words on that page.

However, it is true that keywords help in Google rankings, but you must make sure that you used the right density. Keyword overstuffing is very dangerous and if Google finds it, then it can penalize your website. 

2. File Formats

Apart from this, if you are including any images or videos in your content, then you must use the right formats, which include JPEG, GIF, or PNG. 

You should also try to reduce the file size as bigger images can slow down your website, which is very harmful to your website rankings. 

3. Relevance

You have to understand that once you post or upload your content on the Internet, it stays online forever. 

That’s why you should always aim for creating content that will stay relevant to the audience forever. By doing so, your traffic will never reduce and Google will keep increasing your website authority

Create a content plan, explore your audience, and change in the world – it will help you to stay interesting and relevant for customers.

4. Search Volume

If you want to get more visitors and increase your website traffic, then think properly about your content. You should always create content on keywords that have a higher search volume. Search volume is defined as the number of searches that are expected for a keyword within a certain period.

However, it is not an easy thing, but if you optimize your content properly and focus on SEO, then you can do that. 

Is Content A King?

Content is the real king and if you are not optimizing your content properly, then you are missing out on a lot of traffic. As compared to video or audio content, text content makes the website usability better. It improves your ON-Page SEO, which plays a major role if you want to rank higher on Google.

Audio transcription is the best way to make your content SEO-friendly and it also improves your website engagement.

Apart from this, you should also make sure to use the right keyword density to protect yourself from Google penalties. Also, make sure your content is interesting and relevant for the users.

I hope you will get some valuable information from this article. Stay tuned for more!

Katrin Deres 05/29/2020
Katrin runs her own podcast show and is interested in the best ways to transcribe audio recordings into text.
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