Have you ever thought about starting your own online talk show, but weren’t sure if anyone would actually listen to it? After all, TV has killed the radio star, right?
Well, according to the stats, creating a podcast can definitely be a worthwhile venture to explore. While most of the data about podcasts are not up to date, it is safe to say that there are currently more than 700 000 shows.
According to The Infinite Dial 2019, 70% of the US population has heard about podcasts. Moreover, more than 50% of the US population has listened to a podcast before (that’s according to Podcast Insights).
So, now that it’s clear that podcasting has become a powerful media resource. Which topics are the most popular? Comedy has proven to be one of the most popular genres. After all, everyone needs a good laugh, right?
But back to more serious business… Here are some tips to help you nail podcast interviews.
A podcast is not always as straightforward as it might sound. One of the biggest challenges is to make sure that it is interesting and different.
As there are close to a million shows already, you need to find ways to stand out if you want to be one of the best podcasts.
While it might sound like a no-brainer, it all starts with research. A good tip is to look for ideas instead of guest speakers.
In addition to researching interesting ideas to talk about on your show, also make sure that you research your listeners. What is relevant to them? What will they find interesting?
Just like with most things in life, it matters how you start. Those first few minutes are crucial. According to Podcast Insights, only 35% of listeners actually listen to the entire episode.
One way to get your podcast off to a good start when you interview a guest is to start with something less formal.
— Are there any hobbies that your guest likes to do?
— Perhaps he brews beer in his spare time when he is not developing new apps?
By starting your interview in this manner and leaving your deep questions for later, your guest will relax and warm up towards you. This will help you with the rest of your interview too.
If you’re finding it difficult to find an interesting way to introduce your guest speaker, ask him/her beforehand if he/she has any hobbies, interests, etc. that your audience will find amusing.
It is also a good idea to send them a copy of the questions before you record your podcast.
Speaking of which, you will want to “give” your listeners more than just an audio file of your podcast. It is also a good idea to have a transcript of your podcast available.
Luckily, with a tool like the Audext app, you can transcribe podcasts into text format automatically in just a few minutes.
Not only will your interview be accessible to people with hearing disabilities too, but the search engines will reward you as well with a better ranking.
While it is important to plan how you will introduce your guest speaker and the main idea you want to explore, you want to leave some room for flexibility with regards to the rest of the interview.
By leaving some wiggle room, you can explore any interesting points that might pop up during your podcast interview.
It is key to take care when writing your interview questions as your questions will help you to get the most out of your interview.
Core topics that you will want to cover include the topic, the importance of the topic and common false beliefs. You will find that guest speakers enjoy to quash myths and listeners find this to be very engaging too!
Then, you will also want to zoom in on your guest speakers a bit. For example, you might want to ask them about any personal obstacles that they have encountered or how they ended up doing what they are currently doing.
While good podcasts in many instances focus on ideas instead of people, by taking an interest in your guest speaker’s life, you will find that he/she will be more positive about the rest of your interview questions.
Though, try to keep your questions specific. For example, instead of asking about what they have planned for the future, ask about one of their specific upcoming projects.
At the end of the day, when writing your interview questions, keep in mind who you will be interviewing and be sure to modify the questions for every guest speaker.
This means that you will have to research your guest speaker a little bit beforehand. Though, luckily most people have a Facebook account where they share everything that they’re passionate about.
While you do not have to interview celebrities for your podcast, you run the risk of your listeners growing tired of your voice. What’s more, guest speakers can share a lot of valuable knowledge that your audience will appreciate.
Plus, by interviewing, for example, celebrities, not only will your subscribers listen to the episode but also the followers of your guest speaker. Thus, podcast interviews are in fact a wonderful idea to grow your subscriber list!
Katrin runs her own podcast show, and interested in best ways to transcribe audio recordings into text.